This thesis explores the intersection of fashion, identity, and character design through the development of Thingamajigz, an original fashion doll brand featuring robots inspired by real-world utensils, tools, and medical devices. Thingamajgz
reimagines what fashion dolls can be by rejecting human-centric norms and embracing mechanical beings with distinct personalities, aesthetics, and stories. Each character embodies a specific tool while expressing unique identities through fashion, color palettes, and utensil functionality.

The project emphasizes inclusive design, particularly in terms of gender representation and cultural influence, with emphasis on highly stylized aesthetic fashion. The world of Thingamajigz is built on the message:
there’s power in self-expression, even if you weren’t “built” like everyone else. 

The goal is to challenge conventional notions of what fashion dolls are, who they’re for, and how design can empower audiences to find pride in their individuality. Thingamajgz aims not only to entertain, but to spark a conversation about identity, self-worth, and the beauty of difference through imaginative play and storytelling.